Acai Life

Grown on the Açai palm tree in the Amazon and regarded as the ultimate ‘superfruit’, Acai Life is the perfect ingredient for creating healthy and delicious açai bowls and smoothies.


Attack Creative designed a brand identity that reflects the colour and vibrancy of the Amazon rainforest with bespoke illustrations, dish photography and videos to showcase the dishes that can be created with Acai Life. Coloured textures and a brushstroke typeface run throughout the brand referencing the street art of Brazil alongside a fun and informal tone of voice.