EPOS Ready offers an electronic POS system allowing hospitality businesses to operate in an easy and efficient way. Attack Creative created a brand identity that reflects the simple and precise way in which the system works via a crisp colour palette and fluid, rounded typeface. Reflecting the notion of EPOS Ready being integral to all aspects of a hospitality business, brand lines surround the letter ‘e’ on all headlines, a key element in making the brand identifiable amongst its competitors.