Pop Chorus are a community choir who sing the classics from Abba to Adele, from Westlife to West End Musicals.
Attack created a brand identity to visually bring alive the joy of music and the capture the spirit of friendship and togetherness that is shared amongst the members of this community choir. To ensure the down to earth nature of the choir is communicated, well-known song lyrics are used as the basis for many of the headlines on the brand communications, whilst an uplifting colour palette is used to capture the feel-good feeling that being part of the choir provides.
www.mypopchorus.co.uk
“Attack Creative completely rebranded my choir in 2016. After just one meeting to discuss what I wanted, Attack created a brand identity that visually captures the joy and spirit of being part of this amazing choir. I have received comments from new members that the design of the website was one of the main reasons they selected to try our choir over others. The number of choir members have risen considerably in the last two years and I have no doubt this is largely due to how we market the group utilising Attack’s work”.
Anya Small, Director, Pop Chorus
